E-commerce Design
Examples of digital campaigns designed to deliver a consistent and engaging experience across desktop and mobile.
Skin Rebrand
I led the digital design for Revolution Beauty’s skincare rebrand, delivering a cohesive digital experience across key customer touch points, including homepage campaigns, educational landing pages and a redesigned skincare quiz.
Revolution Skin Quiz
As part of leading the Revolution skincare rebrand for digital, I was asked to redesign the skincare quiz. This included conducting user research, looking at competitors quizzes, working closely with the SEO and brand team to produce a design that not only worked visually but was also user friendly and promoted our brand message.
Blush Burst Campaign
I created a suite of digital assets that maintained brand consistency while delivering an engaging customer experience.
Halloween Gamification
I designed an interactive Spin the Wheel experience to increase customer engagement and support promotional activity across the website.
Summer Campaign
I led the design of the Summer campaign for Revolution Beauty. Capturing the essence of the season, using vibrant colours and the strong campaign imagery to create compelling designs which encourage customer engagement. Making sure the design are led by sale metrics and SEO, coded by myself using HTML and CSS code.
Juicy Peptide Lip Balm Launch Assets
The following desktop and mobile homepage assets were created to support the launch of Revolution Beauty's new Peptide Lip Treatment, combining bold campaign imagery with a responsive design that remained true to the brand's visual identity.
Rev’s Hot Drop Launch
A digital campaign created for Revolution Beauty's Rev's Hot Drops, showcasing trend-led product launches across desktop, mobile and app. The campaign was designed to deliver a consistent, engaging experience across every digital touchpoint.
Bronzing Drops Sign Up & Launch Assets
To support one of Revolution Beauty's biggest product launches of the year, I designed responsive pre-sale landing pages for desktop and mobile, encouraging customers to join an exclusive app waitlist ahead of launch. The campaign aimed to drive app acquisition and build excitement before release. Below are the waitlist and homepage campaign designs.
Mood Switch Launch Assets
A responsive campaign created for the launch of the Mood Switch collection during the festival season. The desktop homepage hero featured interactive hotspots, allowing customers to shop products directly from the homepage, streamlining the customer journey, reducing clicks and supporting conversion.
Winter Sale Assets
I led the creative direction for Revolution Beauty's Winter Sale campaign, developing a cohesive visual identity across the homepage, CRM emails and app to deliver a consistent customer experience across all digital touchpoints.
THG Shade Finder Quiz
Using THG's wireframe requirements, I redesigned the Shade Finder quiz to create an intuitive, on-brand experience while ensuring the design aligned with the platform's specifications.
Skin Silk Campaign
I created a landing page for our biggest launch of the year Skin Silk Foundation. This included our campaign video, shoppable section for each shade, before & afters, social graphics and a behind the scene video.
Amazon Brand Store Refresh
Working closely with Amazon, I refreshed the Revolution Beauty Brand Store to showcase new product launches and campaigns, creating a more intuitive shopping experience designed to improve product discovery and support conversion.
BH Cosmetics
Homepage refresh for BH Cosmetics, showcasing new product launches and promotional offers through a visually engaging and customer-focused design.
Shade Finder Landing Page
I redesigned the final step of the Shade Finder quiz to create a more intuitive user journey, enabling customers to filter and shop products by coverage and finish with greater ease.
Easter Egg Hunt Launch
As part of the Easter campaign, I designed a gamified website experience that encouraged customers to explore the site in search of hidden eggs. Once discovered, customers received a discount code via a pop-up, while a persistent web layer kept the offer visible throughout their browsing journey.
Brand PLP Header Assets
With multiple brands under the Revolution umbrella, I created bespoke PLP experiences that reflected each brand’s unique identity while maintaining a consistent ecommerce framework. I improved mobile usability by introducing intuitive category navigation above the fold, helping customers find products faster and creating a smoother path to purchase.
