E-COMMERCE DESIGN
A few digital campaigns showcasing how the assets work across mobile and desktop.
SUMMER CAMPAIGN
I led the design of the Summer campaign for Revolution Beauty. Capturing the essence of the season, using vibrant colours and the strong campaign imagery to create compelling designs which encourage customer engagement. Making sure the design are led by sale metrics and SEO, coded by myself using HTML and CSS code.
JUICY PEPTIDE LIP BALM LAUNCH ASSETS
The following desktop and mobile homepage asset are designed for the launch of a new peptide lip treatment utilising the strong model and creative imagery as well as sticking to Revolution Beauty’s brand guidelines.
REV’S HOT DROP GRAPHICS
A visual of a new digital campaign for ‘Rev’s Hot Drops’ on revolutionbeauty.com. Below is a homepage hero for desktop, mobile and app featuring these digital first, innovative and trend reactive launches.
BRONZING DROPS SIGN UP & LAUNCH ASSETS
One of the biggest launches of the year for our new bronzing drops products. I designed and created a sign up page for both mobile and desktop to encourage customers to sign up to a waitlist for a presale incentive on our app to drive new customers. I have also included the homepage design for launch below.
MOOD SWITCH LAUNCH ASSETS
Mood Switch assets that launched around festival time. The homepage desktop asset had hotspots meaning that the customer could shop direct from the homepage reducing the amount of clicks for the customer journey and increasing sales.
WINTER SALE ASSETS
I led the look and feel for the Winter Sale for 2023 which consisted of designing a full homepage change, the design of the emails and this would look across the app.
THG SHADE FINDER QUIZ
I used THG wireframe to redesign our shade finder quiz to fit there requirements.
SKIN SILK CAMPAIGN
I created a landing page for our biggest launch of the year Skin Silk Foundation. This included our campaign video, shoppable section for each shade, before & afters, social graphics and a behind the scene video.
AMAZON BRAND STORE UPDATE
Working closely with Amazon to update the Revolution Beauty brand store with our newest launches and campaigns to increase conversion and make the page more user friendly.
BH COSMETICS
An update to BH Cosmetics homepage to feature there newest NPD and offers.
SHADE FINDER LANDING PAGE
Updated the last page of the shade finder to make it easier for the customer to navigate, allowing the customer to shop by coverage and finish.
EASTER EGG HUNT
I designed an egg hunt across the website for Easter. Once the customer found the egg on site it generated a pop up with a discount code. I then created a web layer which would follow the customers onward journey to remind them.
BRAND PLP HEADER UPDATES
Revolution has multiple brands and to help the customer journey I designed a different PLP for each one in line with its brand guidelines. It allows the customer to click on different categories at the top of the fold on mobile.
